Cheng Liechao is a projectionist in the mountainous area of Caijia Town of Chongqing, southwest China’s municipality.

“Since 1978, Cheng has projected some 400 films annually to mountainous villagers. Each time, he and his wife carrying projection equipment weighing more than 50kg, usually walk across several hills, measuring decades of kilometers, to a remote village. Despite of little earning and tough work, Cheng never has the idea to abandon it. He is proud of his job, saying as a projectionist he is responsible to bring happiness to local people.”

From the People’s Daily Online. More on Cheng here.

And from the blog, here is a rural projectionist propaganda poster image: